Tea-Mergency

What to do when you’re feeling down? Tweet about it to @Teemergency! I just discovered this interesting concept on Twitter and am pretty intrigued by the whole idea. Essentially, the people at Teamergency are scouring Twitter to find people who are having a Tea-mergency. Get it? Tea + Emergency! Research shows that 68% of people in the UK sip on tea in response to trouble or dilemmas.

Teamergency will select 100 people to receive Direct Line Tea-Mergency Tea. “Formulated by master tea-blender Alex Probyn, this delicious black tea should be kept within easy reach at all times. After all, you never know when your next tea-mergency may strike.”

“Using his ten years’ experience as a tea taster and blender, Alex has created The Tea-mergency blend especially for Direct Line. A combination of North Indian Assam (warm, malty, rich and soothing), Sri Lankan Uva (light, refreshing and uplifting) and Kenyan (bright, strong and rejuvenating), this tea is for trouble.”

To be sure that they read your Tea-mergency, be sure to add the hashtag #teamergency at the end of your tweet. I’m not sure if the promotion is done since Teamergency.com says that the promotion runs through the end of August but a quick search on Twitter shows that people are still receiving Tea-mergency teas. Nonetheless, I thought that the idea was a brilliant way of leveraging social media and let’s not forget to mention how sexy that packaging is!