Colorless Coca-Cola Can

This eco-friendly colorless design is concept work done by New York based industrial designer, Ryan Harc. The idea was to create a can minus the spray painted color and featuring an embossed like surface instead. I actually like the minimalistic look of the can and can appreciate the thought behind it.

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

What do  you guys think? Is this something that you would like to see implemented? Do you prefer the classic red can? Or do you not care?