MelloYello Redesign and Rebirth

So this is pretty cool. I don’t think I’ve ever seen MelloYello sold in Hawaii before but I do remember it as being the brand that sponsored Cole Trickle’s car in the 90’s flick Days of Thunder. Although MelloYellow was released in 1979 to compete with Pepsi’s Moutain Dew, it has been regulated mainly to the Midwest and Southeast parts of the United States.

That’s about to change, though, as the Coca-Cola Company is set to bring MelloYello to the masses (that means the Northeast and Western United States) complete with a vintage 1979 redesign. the redesign comes to us courtesy of Norwegian graphic designer Mats Ottdal and was designed at Stag & Hare in New York City.

My only question is, MelloYello, when are you coming to Hawaii?

Shark Fin Citrus Presser

This neat concept piece from Mike Mak Design caught my eye while I was perusing his impressive portfolio. At first I thought the fin was ice whose sole purpose was to chill the juice. Upon closer examination of the photos I think that the fin, instead, is functionally there to act as a juicer, which is pretty neat. But how cool would it be if the fin was indeed ice and could also serve as a orange presser. I’d buy that mold + presser combination!